Meet Sarah Tanno
This week, we’re highlighting the creative mind behind the striking beauty of our pop icon, Lady Gaga.
Abracadabra music video.
Sarah Tanno, based in Los Angeles, began her career in the early 2000s, working primarily behind the scenes in the world of celebrity beauty. Her rise to prominence came through her strong creative partnership, helping shape the beauty identity of Lady Gaga.
Over the years, Sarah has played a key role in defining and evolving Gaga’s image across multiple eras, from the soft, intimate elegance of the Joanne era, to the futuristic fantasy of Chromatica, and more recently, the bold and nostalgic aesthetic of Abracadabra, which echoes the visual roots of Gaga’s early career.
This trajectory is a testament to Sarah’s undeniable talent, consistently delivering innovative and memorable looks across red carpets, music videos, and editorial shoots. Beyond her artistry, she has also played an essential role in the creation of Haus Labs, Lady Gaga’s makeup brand, now considered one of the strongest and most respected in the beauty industry, widely praised by makeup artists and creatives alike.
Most recently, Sarah was honored at the 2026 MUAHS Guild Awards, where she won Best Makeup in a Music Video for “Abracadabra.” This recognition celebrates not only the visual direction behind the work, but also the emotional storytelling that makeup can bring to life. As Sarah herself has expressed, true art is born from connection, trust, and shared inspiration, a philosophy that perfectly reflects the collaborative spirit behind Gaga’s visual universe.
Beyond her work with Gaga, Sarah’s influence continues to expand across Hollywood, collaborating with names such as Priyanka Chopra, Chrissy Teigen, and Kate Bosworth, while contributing to major publications including Vogue, Harper's Bazaar, and Elle.
It’s also worth highlighting a deeply personal source of inspiration that continues to shape Sarah’s artistry. In her own words, her greatest influence in life is her mother, someone who can light up any room and make everyone feel seen, confident, and uplifted. Professionally, she draws inspiration from the many legendary makeup artists who have been perfecting their craft for decades.
More than a makeup artist, Sarah Tanno stands as one of the defining creative forces shaping how modern pop culture looks, feels, and resonates.
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